The Freixenet Group incorporates Marta Mayor as Senior Brand Manager
- Marta Mayor will continue to reinforce the value of the Freixenet brand and its preference through a relevant strategy for the consumer
The Freixenet Group has recently incorporated Marta Mayor to the Marketing team in the position of Senior Brand Manager. This new incorporation of the company aims to continue putting faith in the growth of its brands and products, as well as on young talent and the potential of the teams.
Marta Mayor has a degree in Business Management and Administration at the ESADE, as well as a Master of Science in Marketing Management in the same business school. Marta also has international experience at CBS (Copenhagen Business School).
Likewise, the new incorporation of the Freixenet Group has more than 7 years of experience in different positions in the Marketing, Trade Marketing and Digital Marketing area of the mass consumer sector locally and globally, in international companies in segments such as food, perfumery and personal care.
Marta Mayor will continue to reinforce the value of the Freixenet brand and its preference through an authentic strategy. The objective is to continue being the undisputed number one brand in sparkling wines in Spain and expand the brand to new categories to develop new moments of consumption outside of Christmas and the great celebrations, which will allow us to develop consumption throughout the year.
Marta Mayor has stated that she feels very fortunate to work for an emblematic brand like Freixenet with iconic products: “As a brand of celebrations that is Freixenet, I find it very exciting to help people celebrate the small and great moments of life. It is important to transmit optimism and positivism in the society in which we live and to encourage everyone to celebrate the little moments that life gives us”.