Freixenet presents its new campaign “Celebrate La Vida”

  • The campaign is inspired by the Mediterranean lifestyle, celebration and joy of living
  • The emblematic Carta Nevada Cava and the new Freixenet Spanish Still Wine Collection are featured in the advertisement

Freixenet has officially presented its new advertising campaign “Celebrate La Vida”, featuring its emblematic Cava Cordón Negro and the recently launched Freixenet Spanish Still Wine Collection. The international campaign is inspired by the Mediterranean lifestyle and the joy of life. Freixenet wants to accompany its consumers in the small and great moments of life together.

The announcement is an expression of two very typical moments of our way of life. To present the new Spanish Collection of Freixenet Wines, the Costa Brava has been chosen to show a daily moment of family celebration in which Freixenet wines are the protagonists that add a special touch to our delicious Mediterranean cuisine. A second scene shows a happy and elegant celebration with Cordón Negro in Barcelona that reminds us that there are special moments that deserve to be celebrated.

In the words of Martina Obregón, CMO of Freixenet: “Freixenet is a brand that has always been faithful to its DNA, the celebration. Our advertising has evolved to continue connecting with consumers and accompanying them in celebrating the small and great moments of life. We celebrate with Cava and also with wine, that is why in this campaign the new Freixenet Spanish Still Wine Collection appears together with Cordón Negro, which stands out for its freshness, quality and innovation ”.

This year Freixenet celebrates the 80th anniversary of the emblematic Carta Nevada Cava, launched in 1941, adding eight decades of commercial success. For its part, the new Freixenet Spanish Still Wine Collection, launched internationally in 2020, has been a great commercial success around the world. This fact justifies that for the first time Freixenet wines co-star in the brand’s spot globally.

The creative agency that has come up with the campaign is Lovebite, Freixenet’s global creative agency. The film has been directed by María Gordillo and Gregory Harris and produced by Agosto. The campaign premieres on social networks and digital media today December 1.