Freixenet will beat a historical record with the sale of 100 million bottles in 2021

• At Christmas, 1 out of every 5 bottles of Cava sold in Spain are from the Freixenet brand. Thus, at this period of year, the company reaffirms its leadership with a 20% market share

Freixenet will reach a new historical record with the sale of 100 million bottles before the end of 2021. This figure shows the clear leadership of the company, which, during the Christmas campaign, generates 30% of its annual sales in Spain. In fact, in this period of the year, the company reaffirms its leadership with a 20% market share, that is, 1 out of every 5 bottles of Cava sold in Spain is from the Freixenet brand.

In addition, Freixenet also celebrates the 80th anniversary of the emblematic Carta Nevada Cava, launched in 1941, adding eight decades of commercial success and maintaining its leadership in Spain as the best-selling Cava (according to IRI data from 2020).

2021 will be a record sales year for Freixenet, which has been able to reach a major milestone in its history. “In the sector, a market recovery has been perceived with data similar to the figures we had in the period prior to the pandemic, a figure that fills us with hope,” says Pedro Ferrer, CEO of Freixenet. In addition, he highlights that the company has continued to work to reinforce its position as a leading brand and a world reference in the sparkling industry.

At the same time, Ferrer emphasizes the expansion of the brand into new categories and the increase in sales during the summer season, which has allowed Freixenet to deseasonalize the consumption of cava, which until now was focused on a specific period of the year.

On his part, Dr. Andreas Brokemper, CEO of Henkell Freixenet, highlights the internationalization of the company and its diversification as key factors for Freixenet and Henkell Freixenet. In this sense, Brokemper remarks: “the firm has maintained its sales abroad at a level of 80%, and plans to exceed 85% of these thanks to the alliance that began in 2018”. In addition, he specifies that the English, German, American, Japanese and French markets are the main international engines of the company.

This alliance, which has been able to take advantage of the synergies of the two companies, aims to represent 10% of the global market share by 2025 in the sparkling wines sector.

The company has carried out an international survey on celebration habits in Germany, Spain, France and the United Kingdom that shows a very positive change in the attitude of consumers. In this sense, Spain appears as the most optimistic country and most eager to celebrate after the pandemic. In turn, the countries surveyed also believe that 2021 has been a less frustrating year than 2020, and that there will be a positive change for 2022.