Grupo Freixenet incorporates Carlota Mensión as Head of Business Analytics and Trade Marketing

• Mensión provides the company with solid experience in the fields of marketing, commerce and trade marketing with an international vision in companies such as Puig and Unilever and in family businesses such as Grupo Ágora.

• The incorporation of Carlota is a sign of the Freixenet Group’s commitment to constant innovation in order to connect with consumers.

Grupo Freixenet has recently incorporated Carlota Mensión as Head of Business Analytics and Trade Marketing. This new incorporation of talent contributes to strengthening the company’s commercial and trade marketing strategy.

Carlota Mensión has a degree in Business Administration and Management from ESADE and also has an MBA from the same school in addition to international experience at WBS (Warwick Business School in the UK).

Likewise, the new incorporation of Grupo Freixenet has more than 15 years of experience in different positions of responsibility of marketing, commerce and trade marketing in the mass consumer sector, in segments such as perfumery and food. Her positions in international companies such as Puig and Unilever and family companies such as Grupo Agora stand out.

The incorporation of Carlota is a sign of Grupo Freixenet’s commitment to bolster the Spanish market, with the aim of connecting with the consumer and being part of the small and big moments in their lives throughout the year.

Carlota Mensión has expressed her enthusiasm for starting this new phase at Grupo Freixenet: “I trust that we have unique and differential brands with which we can enlarge the market through a ‘route to market’ based on a strategy focused on the consumer and retail, where data analysis is essential to be able to execute an action plan which responds to the needs of the market”.