Freixenet invites you to “Celebrate life” with Cordón Negro and its Special Selection wines as protagonists

• The brand encourages you to celebrate and enjoy the small and big moments of life through a spot that is inspired by the Mediterranean lifestyle, celebration and joie de vivre

• Freixenet has also launched the first TV campaign of Elyssia, its range of premium cavas, during the month of November under the sloganSavor the moment

Freixenet, the world’s leading brand of quality sparkling wines, launches its “Celebrate Life” campaign for this Christmas inspired by the joy of celebrating small and big moments, which is very important for consumers. On this occasion, the advertising spot is starring its most iconic and universal cava Cordón Negro accompanied by the successful Freixenet Wine Collection ‘Special Selection’, which has the recent incorporation of a red wine.

With an international projection, the ad shows people’s everyday moments and invites consumers to celebrate life with their family, friends and loved ones. The Costa Brava and Barcelona are the main stages of the spot, evoking the Mediterranean lifestyle essence of the brand and the important role of wine and cava in our gastronomy and in our celebrations. This is the global campaign that the brand is spreading in its main markets.

Pedro Ferrer, CEO and Vice President of Freixenet Group, says: “Freixenet has been working for more than 100 years to be close to consumers in moments of celebration; this year we wanted to highlight our iconic Cordón Negro, which has recently been awarded as the best cava in the world by The Champagne & Sparkling Wine World Championships, and our Freixenet Wine Collection ‘Special Selection’, two products that represent our DNA perfectly”.

For her part, Gabriela Rivieccio, Marketing Director of Freixenet Group in Spain, adds: “We are very proud to be the brand that for decades has invited consumers to celebrate. Freixenet is a brand that, through its positive and joyful communication, wants people to celebrate everyday and special moments. Our communication wants to invite you to celebrate, because we know that a good time if you celebrate it is even better, and that when we celebrate we are happier, that’s why: Freixenet Celebrate Life!”

The campaign was designed by Lovebite, Freixenet’s global creative agency, and produced by Agosto. Denise Rubin and Kirsa Plewnia have been in charge of leading the creative direction of the project, which will be available from today, November 28, until January 6 in both conventional and digital media, as well as social networks.

Savor the moment, Elyssia’s first campaign on television

In parallel, during the month of November Elyssia, Freixenet’s range of Premium cavas, has promoted its campaign “Savor the moment“, starring the elegant cavas Elyssia Gran Cuvée and Elyssia Pinot Noir.

The campaign consists of three different spots that show the essence of the brand. Elyssia combines simplicity with a touch of luxury to live any moment as an extraordinary celebration and to share special occasions. The delicious aromas of Elyssia are the ideal reward of everyday life to feel pride and satisfaction for our achievements and savor the moment we deserve.

The campaign has been broadcast throughout the month of November on television channels in the area of Catalonia and the Basque Country, although this campaign has also been deployed in digital media and social networks nationwide.

In this case, Elyssia’s campaign has also been designed by the agency Lovebite, directed by Denise Rubin and Kirsa Plewnia of Lovebite, and produced by 8AM Management & Production Agency.