Freixenet and Segura Viudas sponsor two of the main music festivals of the summer

• Freixenet sponsors the Jardins de Terramar Festival in Sitges and becomes its official supplier of cava
• Segura Viudas sponsors the Festival Les Nits de Barcelona in the Pedralbes Gardens, where the brand’s cavas and wines will be served

Freixenet and Segura Viudas become the main sponsors of cavas of two important music festivals this summer as part of their historic commitment to culture. Freixenet will be sponsor and official supplier of cava of the festival “Jardins de Terramar”, which will take place in Sitges. For its part, Segura Viudas will be sponsor and official supplier of cavas and wines of the new festival “Les Nits de Barcelona”, which will be held in the Pedralbes Gardens in Barcelona.

The “Jardins de Terramar” Festival, which will be held in Sitges from July 28 to August 9, has different cultural activities and a total of 12 concerts starring artists such as Tom Jones, Fangoria, Suu, Els amics de les Arts, Sara Baras or Manuel Turizo, among others. On this occasion, Freixenet will be the official and exclusive cava supplier of the festival, where the Elyssia premium cava range and the refreshing Freixenet ICE ice cava will be served. We have the collaboration of Probosc for the stand. The festival will offer twelve nights of music, fun and great moments where Freixenet cavas will be the ideal companion.

For its part, Segura Viudas will be the official sponsor of cavas and wines of “Les Nits de Barcelona”, which will be held from June 29 to July 26. The new festival, located in the Pedralbes Gardens in Barcelona, will host a total of 30 concerts with artists such as Sebastián Yatra, Natalia Lafourcade, Antonio Orozco, Tom Odell or David Bisbal, among many others. Likewise, it will also incorporate other artistic disciplines such as theater, comedy and circus. Thanks to the collaboration agreement, the winery will offer its range of cavas and wines to attendees at its stand.

Culture, a fundamental pillar of Freixenet Group

Freixenet Group is a company strongly committed to culture and music. Thus, for decades, the company has collaborated with different organizations with the aim of promoting and supporting different musical and artistic initiatives.

Freixenet sponsors the prestigious Freixenet Orchestra of the Reina Sofía School of Music since 1993, has organized the Vinya&Art festival in the Cavas Elyssia and has hosted the Ressons Penedès by Cruïlla Festival, among others.

For its part, Segura Viudas maintains its historical support for the local music scene faithful to its philosophy of respect for the roots. The winery has demonstrated a solid commitment to the cultural field with the organization of the “Cicle de Concerts Segura Viudas” and the collaboration with the renowned musical festival “Jardins de Pedralbes”. These initiatives demonstrate the firm intention of both wineries to promote and support art and music in all its forms.