Segura Viudas joins forces with chef Vicky Sevilla to launch Homenaje range of premium wines

Segura Viudas presents its new range of premium wines Homenaje, consisting of three wines: a red, a rosé and a white. These wines, created to pay tribute to the winery’s winemaking tradition and its roots, complete the portfolio of products offered by the brand.

Made with the best grapes from the region, the wines in the Homenaje range are another step forward in the brand’s commitment to gastronomy. They have been created to complement haute cuisine, offering exceptional flavor and quality. The image of the bottles is inspired by the iconic bottles of Segura Viudas Reserva Heredad, the brand’s flagship cava.

“We are excited to continue innovating, but when it is by recalling our roots, even more so. Launching a new range of wines for Segura Viudas is a way of paying homage to haute cuisine, offering hosts a unique and incomparable gastronomic experience. We are sure that these wines will be an ideal companion at many tables”, says Glòria Collell, International Wine Manager of Segura Viudas.

Vicky Sevilla, new Brand Ambassador

The prestigious chef and reference in the kitchen, Vicky Sevilla, has become the new brand ambassador of Segura Viudas. Vicky is the youngest chef to obtain a MICHELIN star in Spain, for her restaurant Arrels, and also holds a Sol de Repsol. Her talent has been recognized in multiple awards, such as ‘New Talent of the Year 2023’ by La Liste Mediterranean. In addition, his restaurant Arrels has recently been included in the prestigious list of the 30 best new establishments in Europe, ranked by the gastronomic guide Opinionated About Dining (OAD).

Renowned for her innovative Valencian cuisine, Vicky transmits values shared with the winery such as authenticity and integrity, sustainability and traditions through her culinary creations, with strong personality and elaborated with local products. In addition, the philosophy of her restaurant Arrels – which she opened alone when she was only 25 years old – fits perfectly with the character of Segura Viudas, marked by respect for its roots. In this sense, the aim of this alliance is to convey the importance of respecting the roots of haute cuisine and oenology, while highlighting the need to protect and preserve the land. The brand will count on the chef as brand ambassador both nationally and globally throughout 2024 and 2025.

“My collaboration with Segura Viudas is a celebration of the values we share: authenticity, tradition and a deep respect for our roots,” says chef Vicky Sevilla. “These cavas and wines, with their distinctive character, complement our dishes, enhancing the dining experience and honoring our culinary heritage.”

Gastronomy in the center

Segura Viudas continues to make progress in its commitment to gastronomy, a strategic territory for the company and on which it places special focus when creating its product portfolio. The winery wants to highlight the cultural importance of gastronomy and does so by collaborating in major events and celebrations related to the countryside, such as Tast a la Rambla, one of the culinary events of reference in Barcelona, which has recently reached its tenth edition.

It also promotes initiatives at the local level, in line with its commitment to the territory and its roots. An example of this is its alliance with La Gastronómica, a gastronomic events and experiences company, and MEG’s (Mujeres en Gastronomía), to celebrate an exclusive event at the winery in Torrelavit (Penedès), where the guests were able to enjoy an exclusive musical tasting, with the three new Homenaje wines and a gourmet meal made with local products. Segura Viudas also collaborates with reference entities within the sector in order to continue promoting it, such as the Jove Acadèmia Catalana de Gastronomia (Young Catalan Gastronomy Academy).