The Freixenet Group incorporates Gabriela Rivieccio as Marketing Director

• Rivieccio has more than 20 years of experience in the communication, marketing and digital transformation sectors
• With this incorporation, the wine group reinforces its management structure in the marketing area

The Freixenet Group has appointed Gabriela Rivieccio as its new Marketing Director, with the aim of strengthening its management structure in the areas of marketing and digital transformation.

With the incorporation of Rivieccio, the Freixenet Group strengthens the company’s marketing strategy, which includes the prestigious brands Freixenet, Segura Viudas, René Barbier and Monologo, among others.

With a degree in Business Administration and Management and International Business from Universidad Panamericana (Mexico City), Rivieccio also has an MBA from the Thunderbird School of Global Management, a degree in Integrated Skills from Harvard University and two postgraduate degrees in digital from ISDI and INESDI.

Likewise, the new incorporation of the Freixenet Group has more than 20 years of experience in large companies in the mass consumer sector, in which it has led business and marketing strategies at a local and global level, in segments such as food, pharmaceuticals and tourism.

Gabriela Rivieccio has pointed out that this new stage is beginning with great enthusiasm. “Directing the marketing of a company whose purpose is to elevate the celebration of the small and big moments of life is very exciting. I believe that I can add value to the business and reinforce, even more, consumer satisfaction“.

For his part, Pedro Ferrer, vice president and CEO of the Freixenet Group, wanted to emphasize that “Gabriela has a lot of experience and has a proven ability to lead teams. We trust that his arrival will help us to continue propping up the Group’s marketing area”.