Freixenet Says “Cheers” to Young Adults with New Campaign

Freixenet, the world’s leading sparkling wine brand, has announced the launch of its new international campaign, “Cheers to Life”. Designed to resonate with young adults, the campaign redefines modern celebration by presenting Freixenet’s sparkling wines as the perfect companion for fun, casual, social occasions.

Launching December 2024 and rolling out globally in 2025, it targets 25-34-year-olds with a vibrant TV & digital film celebrating casual, joyful moments. Breaking away from the formality of traditional sparkling wine ads, the film captures the joyful moment when a Freixenet cork pops and gets the party started.

“Celebration makes life better, and Freixenet is here to inspire those moments,” said Martina Obregón, Chief Marketing Officer of Henkell-Freixenet. “Our ‘Cheers to Life’ campaign elevates everyday occasions, positioning Freixenet as the catalyst for connection, fun, and joy for a new generation.”

The campaign features a bold new look for Freixenet, reflecting a refreshed brand identity and the Mediterranean spirit of its tagline, “Cheers to Life.”

“This campaign is a transformative step for Freixenet,” said Andreas Brokemper, CEO of Henkell-Freixenet. “It’s modern, bold, and crafted to strengthen Freixenet’s global leadership by connecting with today’s consumers in innovative ways. I’m proud of the energy behind this initiative and look forward to seeing it inspire celebrations worldwide”.

The campaign, designed by the agency Lovebite and produced by Garage Films, will run around the world with a strong online and social footprint as well as offline support and activations across touchpoints in selected markets.