The René Barbier wine brand is relaunched inspiring people to share good times

• Under the concept The story we share, the wine brand encourages its consumers to value the good times

• The brand is relaunched with a renewed classic-modern aesthetic

The emblematic wine brand René Barbier begins a new stage under the concept The history we share, through which it values ​​the importance of sharing good times without forgetting the traditions and the legacy, which has been passed down from generation to generation. The brand of French origin -owned by Grupo Freixenet- has renewed its image following a classic-modern style that includes a new presentation for its wines.

With origins dating back to 1880, René Barbier is committed to careful winemaking with passion and high quality standards. In addition, René Barbier offers a range of wines that seeks to reach all audiences without forgetting the essence of its identity. Its wines come directly from the Mediterranean coastal areas and plains, receiving the influence of the sun and the sea.

New image in all its wines

The brand has renewed the label of the products of all its ranges – the Classic Range, the Varietal Range and the Mediterranean Range – with a new elegant classic-modern design.

In the case of the Classic Range, the new image recovers the essence of the brand, adding value to its history and legacy thanks to this new design proposal. These same characteristics are also applied in its Varietal Range, although with qualitative details that denote a more Premium image. Finally, in its Mediterranean range, the same structure is maintained as in the Classic Range, but it is complemented by a design that breathes the Mediterranean, providing freshness and extolling the importance of sharing good times.

This relaunch will be supported by an advertising campaign through different media: outdoor, online video and social networks. The news of the brand can be followed through its social networks and its new website www.renebarbier.es