Mionetto Salone: the night in which Barcelona connected with authentic Italian good taste

Mionetto Salone: the night in which Barcelona connected with authentic Italian good taste

What's behind the unmistakable Italian taste? More than a matter of aesthetics, perhaps it is a way of looking, living and sharing. From that reflection was born Questione Di Gusto by Gigi Vives, Mionetto's first digital docuseries for Instagram. A journey through Veneto to discover the origin of Italianness that culminated last night in Barcelona with its great final chapter.

The setting chosen for the finishing touch was Villa Mayfair, a hidden oasis in the heart of Barcelona that, for one night, was completely transformed under the Mionetto Salone concept. Journalists, fashion faces and creators of the digital scene were immersed in a sensory and aesthetic experience designed to convey the spirit of Italy beyond the screens. 

An immersive journey through the details

 The evening began in the intimacy of the Salone with the viewing of the complete docuseries including the exclusive premiere of the final chapter. In it, Gigi Vives revealed the conclusion of a personal search that has led her to explore the craftsmanship of Murano, the design and fashion of Venice, the authentic ritual of the Italian spritz of Padova, the heart of prosecco in Valdobbiadene and ends where it all begins, Borgo Mionetto, the winery that is a symbol of local tradition,  redefining the current concept of "Italianness" through the small big details. 

After the screening, the space came to life, inviting attendees to interact with the very essence of the trip. Among the most memorable moments of the night were the live artistic activations, such as the personalized illustrations that captured the outfits of the guests, the engraving of their names on piccolo bottles of Mionetto Prosecco DOC Treviso Brut or the analog and instant portraits in Polaroid format  that immortalized the atmosphere. 

The Art of Sharing Under the Stars 

As night fell, the celebration moved to the leafy Terrazza Mionetto, where the culture of the Italian aperitif became the great ritual of the evening. Enveloped in a sophisticated atmosphere and to the magnetic rhythm of a DJ Italo House music set, the guests enjoyed the iconic moment of the  Italian Spritz, combining the freshness of Mionetto Prosecco with the nuances of its Aperitif in an ode to the pleasure of shared moments. 

With this closure of the project, Mionetto, a historic winery founded in Valdobbiadene in 1887, consolidates its position as a benchmark that transcends the product itself, betting on content formats that inspire and connect organically with a generation that understands style as an attitude and taste as a way of life.