Mallorca becomes the epicentre of the mediterranean lifestyle with the great event of Freixenet

Mallorca becomes the epicentre of the mediterranean lifestyle with the great event of Freixenet

On Wednesday 17 June, Mallorca hosted one of the most outstanding international lifestyle meetings of the summer with Freixenet. In an incomparable enclave and surrounded by some of the island's most emblematic landscapes, journalists, influencers, personalities from the world of culture and entertainment and content creators from different countries lived an immersive experience designed to celebrate the Mediterranean lifestyle through gastronomy, territory, crafts and shared moments.

The day also served to officially present Freixenet Mallorca Limited Edition worldwide, an extraordinary and ultra-limited edition of only 6,919 bottles that mark a milestone in the company's history by becoming the first major super-premium sparkling wine project produced in Mallorca by the brand.

A journey to the origin of a unique edition

The experience began in the unique vineyards that give rise to Freixenet Mallorca Limited Edition, belonging to the estate of the José L. Ferrer Wineries, responsible together with the Freixenet oenology team for glorifying this exclusive sparkling wine under the D.O. Binissalem from the native varieties Prensal and Giró Ros. The guests toured with the winemakers the vineyards that give life to this unprecedented reference, discovering first-hand the link between the territory, the Mallorcan winemaking tradition and the innovative vision of Freixenet.

Subsequently, the day moved to Son Moragues, a historic estate with more than five centuries of history located in the heart of the Serra de Tramuntana. In this setting full of authenticity, tradition and heritage, attendees enjoyed a careful gastronomic experience based on local gormand products paired with the new and exclusive Freixenet sparkling wine.

More than a product presentation, the meeting was conceived as an immersion in the essence of Mallorca, highlighting the character of its landscapes, its cultural richness and the work of the local producers who were part of this project.

From the vineyard to the evening: the new era of the aperitif by Freixenet

At dusk, the experience evolved into a celebration inspired by the sunset phenomenon with a special event dedicated to Freixenet Solare, the brand's new commitment to the aperitif category.

Under the "Taste the Sun" concept, guests discovered a Mediterranean aperitif proposal made from lemon and clementine of Spanish origin, accompanied by botanical notes of rosemary and thyme that evoke the luminous energy of the Mediterranean. A launch that marks Freixenet's entry into a new category and that was born surrounded by a unique summer imaginary, whose soundtrack reinterprets the iconic and nostalgic song "Volare" by the hand of content creator Laura Escanes, who was one of the select attendees of the event.

The celebration took place at the exclusive Llum i Sal, a space designed to enjoy the Mallorcan sunset between music, gastronomy, social gatherings and the now essential Freixenet Solare Spritz, the summer cocktail created from three parts Freixenet cava, two parts of this new citrus aperitif and a touch of soda. The event, which included cocktail workshops and lute rides by the sea, ended with live music, a sunset toast and a DJ session.

A meeting between gastronomy, territory and lifestyle

With this event, Freixenet reaffirmed its commitment to building experiences that transcend the product and connect with a new way of enjoying the Mediterranean. From the vineyards to the aperitif at sunset, the day brought together some of the most relevant names on the lifestyle and digital scene to celebrate authenticity, the beauty of shared encounters and the art of living to the rhythm of the island.

Mallorca was thus the scene of an experience that combined tradition, innovation and enjoyment, and that consolidated Freixenet's commitment to the territory and to a way of understanding luxury increasingly linked to authenticity, origin and memorable experiences.