Laura Escanes stars in the launch of Freixenet Solare, the new Mediterranean aperitif of the summer

Laura Escanes stars in the launch of Freixenet Solare, the new Mediterranean aperitif of the summer

Over the past few days, social media has been flooded with questions surrounding Laura Escanes. Images of the content creator and presenter leaving a music studio, a new tattoo featuring the phrase “taste the sun,” and several teasers shared on her profile sparked speculation: was Laura Escanes preparing her musical debut? Today, the “plot twist” arrives.

(Direct link to the campaign video clip here)

It was all part of the narrative created to introduce Freixenet Solare, the new citrus-inspired aperitif with Mediterranean influences through which Freixenet welcomes a new season defined by afternoon gatherings and shared outdoor moments.

Far from representing a professional career change, Laura Escanes’ supposed musical debut was actually the gateway to a new lifestyle universe built around Freixenet Solare. The objective was to launch an initiative that would surprise audiences and naturally generate conversation. The entire campaign plays with the idea of gradually uncovering what was behind the clues.

Laura Escanes thus becomes the leading figure of the Freixenet Solare universe through an audiovisual piece where music, Mediterranean aesthetics, and pop culture come together. Escanes performs and sings the main theme of the music video, a modern reinterpretation of the iconic song “Nel blu dipinto di blu” by Domenico Modugno and Franco Migliacci, popularly known as “Volare,” conceived as part of the campaign’s creative universe.

“I’ve always felt a very special connection to the Mediterranean: that way of enjoying the little things and sharing moments. That’s why I was so keen to be part of Freixenet Solare. I love that a brand like Freixenet celebrates precisely that: endless afternoons with friends, music, summer, and that toast with a Freixenet Solare Spritz that makes any plan feel even more special.”, says Laura Escanes.

Freixenet Solare, the soul of the delicious Spritz cocktail

Freixenet Solare was created as the brand’s strategic response to the growing aperitif trend: a vibrant proposition with a citrus soul, designed to transform the afternoon aperitif ritual into a bright, refreshing, and above all highly social experience. Freixenet enters the aperitif category for the first time with a new proposal inspired by the Mediterranean lifestyle and designed to accompany the most social and spontaneous aperitif moments.

Made from citrus fruits such as Spanish lemons and clementines, and combined with botanical notes of rosemary and thyme, Freixenet Solare has been specifically crafted to prepare the Spritz cocktail, one of today’s most popular cocktails, from a Mediterranean, contemporary, and refreshing perspective. The result is Freixenet Solare Spritz, the brand’s signature cocktail and the recommended way to enjoy the product, transforming any gathering into a bright experience designed for sharing.

The perfect serve for Freixenet Solare Spritz combines:

3 parts Freixenet Cava

2 parts Freixenet Solare

1 part soda water

The result is a bright and refreshing Mediterranean Spritz designed to elevate any shared moment. With this new proposition, Freixenet expands its lifestyle universe through a cultural, experiential, and contemporary language, where social conversation, music, and the Mediterranean imagination become an essential part of the experience. Freixenet Solare is now available at selected retail outlets.